Four Reasons to Keep Your Store Windows Clean
The following guest post was contributed by ServiceMaster Restoration by Zaba.
Are you always on the lookout for little ways to improve your business? In today’s competitive world, who isn’t? Fortunately, you don’t have to break the bank to make some major improvements to your store, restaurant, or office.
Weather, traffic, and landscaping are just a few of the things that can wreak havoc on your windows. Dirty windows make for a terrible first impression for anyone who passes by your business.
Simply investing in storefront window cleaning can change the way you operate, save you money in the long run, attract new customers, and keep your old customers happy.
#1: Good First Impressions
The first impression is always the most important, and that extends to your storefront. When a consumer walks or drives by, he or she is likely to look at your building, even if they aren’t a customer there.
If the building looks dirty and dingy, that person is either going to forget about your store or be turned off if he or she ever does require your products or services. Wouldn’t you do the same if you walked past a similar place? It gives off the impression that the owner or manager just doesn’t care.
Losing potential customers just because you have dirty windows may be difficult to swallow. This is especially true when you realize how inexpensive and efficient commercial window cleaning can be.
#2: Better Window Displays
If you own or manage a retail operation, your window display may be the first point of contact between you and your customer. This is why merchandisers go to great lengths to show off a store’s products in the most creative and attractive ways possible.
Your windows are also a great place to showcase your style, hang signs advertising new products or sales, and show potential customers what sets you apart from the other stores in the area.
Unfortunately, all the creativity in the world isn’t going to matter if your customers are distracted by dull and dingy windows. Your exterior needs to shine like your interior. This is especially important in cities that see plenty of foot traffic. Those passersby are up close and personal with your smudges and grime.
#3: Save Money
If you view commercial window cleaning as an added expense, you are thinking about it all wrong. First of all, not having clean windows can cost you potential purchases, which could cost more than what you would pay for the cleaning service.
Second of all, hiring a qualified cleaning company to handle your windows can actually be cheaper than buying equipment and supplies yourself. Of course, then you or one of your employees has to take time away from tending to your business to do the actual cleaning.
Additionally, if your windows are tall or located in an awkward position, cleaning them yourself can be dangerous. A qualified commercial cleaning service has the right equipment and expertise to get to those hard-to-reach places.
#4: Increase Customer Confidence
Many studies and surveys conducted over the years have shown that shopping in a tidy store is one of a customer’s top priorities. That alone should be reason enough to maintain a clean store, along with spotless storefront windows.
You want your customers to have a pleasant overall experience, from the time they walk into the door to the time they leave with your products. Creating a welcoming environment is part of that experience. It can also lead to positive online reviews and word of mouth recommendations.
Now is the Time to Think About Storefront Window Cleaning
Hopefully, this list has you thinking about cleaning your windows and improving your storefront. With so much business taking place online these days, it’s more important than ever for brick and mortar retailers and other businesses to create the most inviting place possible for customers to browse and shop.